But now I have started hearing a new, intriguing and a bit scary ?lingo? associated with SEO called ?Negative SEO?.? May be you have already heard this term much before me and pretty knowledgeable about it. Good for you, I appreciate it! And I would be highly grateful if you may share your valuable comments and viewpoints on it after reading this article.
So let me recall and share what I could perceive on this topic, please do not hesitate to correct me if I am wrong somewhere!
So what really is this Negative SEO thingy?
As you might have already guessed, it is something definitely something SHADY or Bad as the word ?Negative? indicates. Yes, you are right! It is something bad, serious and real nasty stuff done by some unscrupulous, envious and sadistic guys to consciously bring down our websites and stomp our precious businesses that we have carefully built up after years of nurturing, mercilessly under their feet. They are the evil doers of the cyber space who will do anything to see to it that a flourishing business of an innocent entrepreneur is taken down ? mercilessly!
Having said about the bad guys, it would be bad if I don?t apprise you about our responsibilities to keep the internet clean! Did you know that, it is equally dishonest and un-fair on our part as internet marketers or online entrepreneurs, to let a spammer or a spam site get away with all their unethical SEO practices to boost their rankings for raking in few dollars? It is our duty to report such malicious acts ASAP to the search engines (on their webmaster forums) in our efforts to make this web a better place for everyone.
There has been a lot of discussion around this topic of Negative SEO for the past few weeks over the social media and other online forums about the various Negative SEO tactics used by the culprits and also the ways to protect our websites from becoming a prey to their evildoing.
Technically speaking, some of the ways Negative SEO can affect your website are
- Black hat SEO done on your site, like pointing spammy links to your site, without your knowledge, that can cause serious drop in rankings on the SERPs (Search Engine Ranking Pages) causing loss of traffic and revenue!
- Subsequently getting penalized by the search engines or getting completely banned that can absolutely bring down your online business.
- Exploiting the vulnerable security lapses of your site - Hurting your website with malware, viruses, code injections for damaging your site, modifying your Robots.txt file for blocking the search engine robots from accessing (or crawling) your site which can result in de-indexing your site, causing it to completely vanish from the search results.
- ?Spam reporting? done by your competitors or other internet users to search engines who may then closely scrutinize your site for malicious activities ? so play safe and refrain from black hat SEO at any cost.
Precautions to take
- Refrain from all unnatural link building practices like link exchanges, directory submissions, firing up automated comment bots for building spammy links from blogs in an attempt to fool the search engines for boosting your rankings
- Never go overboard with SEO or avoid over optimization, be natural with your website content, titles, sub-titles, tags and descriptions. (e.g. keyword stuffing)
- Build a good reputation on social media
- Focus more on providing unique, high quality content for your visitors that they would love to share on social media and also point to from their websites (natural back links) and other online forums.
One of the best authentic resource on Negative SEO that you can count on is an 18 minutes interesting and informative video by Rand Fishkin ? The owner and chief editor of SEOMOZ.org- an authority resource on Search Engine Optimization.
jack del rio fired made in america made in america icam patrice o neal. osteopathy osteopathy
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন